What do you expect when you visit a webpage for the first time?

Let´s say you liked a product, and decide to “check out” the company to find more about the benefits and the specs of that thing that called your attention. You just google the name and go straight to the “official site” expecting to find something awesome that will convince you even more that the product is what you need. Two things can happen: either the website is at the same level as the product and you are convinced to go and buy it or you are disappointed and go searching somewhere else.

This same scenario repeats in all of us. The world is flooded with information and we are bombarded by it every day. The fact that your product has made someone go find more information about it is already an awesome thing. It is important not to overlook it and be prepared for the moment. Misspelling, incorrect, outdated and badly expressed information are concrete signs for a customer (or future one) that you don´t care enough. Mostly, consumer´s mind work in an associative way and any aspect you don´t pay enough attention to is immediately applied to your product or service.

Now, what will happen if the information on your website went the extra mile and you hired a very talented writer to tell the story of the product, the company, your dream and your vision in a sensitive, touching way? Then you might just get that awesome upselling reward for bringing in another fan of your brand.

Branding is in everything you do. Every bit of the company you show your customers is an impact that can augment or erase all other efforts. Investing in great graphic campaign is of no use if your message is not perfectly conveyed in every platform.

Spark in Words not only has the leverage and experience, but also the talent and accountability to take your dream, put it into words and touch the sensitivity of your customers.